Stuck on a great idea, or looking for one?

Creativity & execution is made accessible to everyone with,

R.A.T. models



1- day 

Introductory workshop

Wet-your-feet with User centric and Resourceful methodologies

Ideate to a testable outcome

3 - 5 days

Build it!

Apply lean research


Project phase and need based

Customised co-creation 







Are your creative brains moving around in circles? Can't agree on where or how to start? Are your limitations holding you back?

Jump start your idea

by Rapidly Applying Techniques

from Design Thinking, Resourceful Innovation, Lean Start-up & Lean UX, we guide the team to a common agreement and understanding of what problem needs to be solved​ to,

by Rapidly Applying Techniques

of lateral thinking and resourcefulness in ideation, we help you converge early on a high level conceptual prototype​ to,

Bring an idea to life

  • Know the #1 value the business wants to get out of solving this problem

  • Collaboratively identify resources available in the context   

  • Assess risks of assumptions made

  • Arrive at an emerging value proposition and business hypothesis

  • Go wild or stay constrained - Start blue sky, if that's what you need. If you have limitations, start by turning them into assets. 

  • Create a stack of ideas, move fast from abstract to concrete

  • ​Converge on the best aspects, to start with one consolidated, storyboarded solution

  • Build a tangible prototype in a few hours! Unleash the power of mock-ups!


Lean Research

Explorative Research

Defining the problem based on the people experiencing it

Evaluative Research

Evaluating an existing design, in prototype or in final form

Organise & Utilise

Consolidating research & defining an action plan

We help you collect your own data, from real people and real customers with lean research to drive investment decisions with senior management and sponsors through,



Together we give your ideas and work a voice. The key here is,

  • Learn to focus on the needs of the audience - they are your customers when you pitch!

  • Learn to pack your work and results into a presentation of conviction

  • Do it concisely, clearly and simply!

  • We coach & train on applying lean User centric methodology

Coach & Train

  • Provide training on basic design principles and best practice for corporate employees



R.A.T. Lab  is about harnessing the untapped potential of your resources to reinvent your future, using what you have, simultaneously driving core business.


A squealing passion for the understanding of products and services built around real needs for real customers, creates sustainable business models. We bring along a bubbling concoction of models matched and blended  from Design thinking, Resourceful innovation, Lean start-up and Lean UX to jump start a great idea, lead development by the users' need and iterate through lean experiments. Those pesky risks are identified and addressed, one iteration at a time!

With us, it's not only about wild, crazy ideas. In harnessing the power of available resources creatively, we bring to you effective ways of ambidexterity to harmonise both core and new capabilities. The focus being those things with high frequency and high impact for your customers, using knowledge and assets to create the most beneficial solutions for them. With our tools of creative ideation, it becomes possible to simulate mind-set changes and convert limitations into assets systematically - making innovation accessible to everyone. Because sometimes all you have is what you have, and that is enough!

With over 20 years of experience in different cultures and geographies in the financial industry, we have catalysed the process of innovation in the Lab's in big corporations, consulting mid-size companies and mentoring Startup's to execute on their vision. It has taught us exactly how to identify what bits to gnaw at first to work swiftly and effectively through complexity.

If you're looking for guidance to move your creative minds to tap their full potential or wanting to bring an idea to life or simply looking for coaching to do any of these on your own, let R.A.T. Lab know! We offer Innovation-as-a-service, to invent solutions that move the needle while preserving your core business!  

Mrinalini D'Costa


Founder R. A. T . Lab

Lead Innovation Consultant

Bernhard Hobel


Strategic Partner R. A. T . Lab

Ideator & Innovation Enabler





R.A.T. Lab

St.-Wendel-Straße 5C

81379 München

Tel: 0172-89-36446


Angaben gem § 5 TMG

R.A.T. Lab
St.-Wendel-Str. 5c
81379 München


Telefon: +491728936446


Vertretung durch
Mrinalini M DCosta

Ust.-ID: DE323062050