Jun 30, 20214 minFrom: Customer frustration, To: New Business opportunity Imagine you’re standing in front of an empty shelf in a store. "Do you still have that item, it’s no longer on the shelf?" you ask the...
Apr 12, 20214 minRAT's stages of market discovery#ZoomOut ❓Problem- 👤👥Market fit Zoom out - look at the broader market In the initial discovery of a potential market, how do you gauge...
Nov 12, 20206 minRAT's 10 Innovation DriversHere we go - the 10 essential innovation drivers from the length and breadth of our experience! . Tell us about your experiences, we...